Add negative keywords from search terms. Fast. Easy. Free.

Policing search terms for negative keywords is painful in Google Ads or AdWords Editor. This free tool makes adding negative keywords from search terms faster and easier. It prioritises the most important search terms and learns from your choices so future processing is even faster.

Try the demo below to see how it works.

  • Click a word underlined in red to add it as a broad match negative keyword.
  • This button adds the whole search term as a broad match negative keyword.
  • This button adds the whole search term as a phrase match negative keyword.
  • This button adds the whole search term as an exact match negative keyword.
  • This button tells the tool that the search term is acceptable. You won't see much when you click it as the magic happens in the background.

Once you've added all the negative keywords you want you'd click the green 'Copy to clipboard' button and paste them into the appropriate negative keyword list in your Google Ads account.

Search term Impr. Clicks Conv. Cost Cost/ Conv.
345 52 0.0 229.30 0.00
307 49 4.0 200.55 50.14
113 25 0.0 88.16 0.00

Negative Keywords

Get started now.

The negative keyword tool is free to use. Use the form below to set up your own account.

Why is this tool free?

There are a couple of answers. Choose the one you enjoy the most.

  • I (Peter Bowen) built this for my own use. It wasn’t a whole lot more work to make it available for you.
  • It’s a lead generation tool. Some of the people who use this will buy my book, use the PPC management software I sell or hire my agency to manage their Google Ads campaigns.
  • I really want you to do better with Google Ads. The more advertisers who have a good experience with Google Ads the easier it is for me to sell my services. Your success is my success.
  • I build automation and workflow tools like this for digital marketing agencies. But, that work isn’t publicly visible. I can’t ask a past client to allow a prospect to take a look at the internal management tools I built. Instead, I can point them to this tool as an example of what they can do to speed up their PPC work.